Social & Influencer Executive, Lick, GB

We are Lick

Our mission is to support people to transform houses into their homes.

Lick is a community-driven decorating movement focused on inspiring and supporting people to confidently transform their homes, with our unique pigment-rich colours and high-quality products whilst respecting yours and our home: planet Earth.

Whether you're a keen decorator or you've never picked up a paintbrush, we've got all you need to get started.

Quality:

Quality is at the heart of Lick. From our high-quality range of paints, each designed for a flawless finish and long-lasting durability to our in-person and online consultation and decorating support services, and industry-leading formulations that provide the best decorating experience to our community, whether they’re first-time decorators, experienced DIYers or decorating professionals. 

Colour Authority:

We are an innovatively colour-centric brand with an expertly curated range of 100 unique pigment-rich colours, all designed with colour psychology and real homes in mind. We’re here to support decorators through the whole process, from finding colour inspiration to the final selection process and styling their freshly decorated room with complementary colours. 

Sustainability:

We consider people and the planet in every decision we make, from our made-to-order, zero-waste production process and water-based, trace VOC paint  (fewer harmful chemicals and a more easily biodegradable end product) to our commitment to being B Corp™ certified, the eco-friendly materials we use to make our LickTools and our mess-free, Peel & Stick samples which contain 95% less plastic than traditional tester pots. 

Our aim is for our community to feel confident in creating their dream home with respect to your and our home; planet Earth.. 

🍃 You can find out more on our sustainability hub on our site 🍃

Community: 

From day one, community has been at the heart of everything we do, setting ourselves a mission to create the largest engaged decorating community that feels inspired and supported.


Since launching in 2020, we’ve united over 1 million decorators, collaborated with over 3,000 creators to transform their homes and have actively featured the Lick community in everything from press, to brand awareness campaigns and brand partnerships.

Wellbeing, DEI and Culture

People are at the centre of everything we do at Lick.

We are a team of incredible human beings, making Lick a very special place to work. We work hard to make sure that we're amplifying diverse voices externally within our amazing community of decorators. Equally, we are on a mission to make Lick a company where every member of our team feels they can truly be themselves and genuinely make an impact - on the good days and the bad.

We want it to be easy to openly discuss how you are feeling. We want it to be easy for you to do the things you know will help you thrive. We want you to own your mental health and wellbeing, and we want to ensure you feel supported in doing so - and we aim to provide you with the information and tools to empower you to do so.

To give you a sense of what to expect, we can confirm it's fast and very ambitious, with high expectations. We believe a great team can do great things and we work hard to ensure you have what you need to thrive and make a real impact. We put a huge emphasis on information sharing, communications and relationships, and we use data and customer insights to improve what we do and how we do it.

We want to set you up for success, both from a performance and development perspective; we offer structured review processes, eNPS surveys, flexible and hybrid working policies, regular company-wide meetings, alongside a range of other internal initiatives.

About The Role

As a community-powered brand, our social presence and creator partnerships are at the heart of what we do and support our day-one mission to support and inspire our decorators and give them the confidence to transform their homes.  

Over the last 5 years, we’ve built an engaged community of over 1 million people across key channels including Instagram, TikTok and Pinterest, and have worked with over 3,000 creators, big and small, to bring Lick to life in different spaces.

We’ve challenged the decorating industry and championed the community with our social-first approach, making us the fastest-growing home decor brand in the UK. But we’re not stopping there… 

We’re now looking for a passionate Social & Influencer Executive, working across organic social and creator marketing, to join us on our ever-evolving journey to grow our community and explore new avenues to excite our decorators and build brand across creator partnerships and social content. 

Understanding these two functions and how they work together is a must as well as having your finger on the pulse of relevant trends and more broadly, the constantly changing industry. 

Reporting to the Head of Brand, you will be an integral part of the continued growth of our social community from content creation to community management as well as being the main point of contact for our new and existing creator partnerships. 

This is a very exciting time to join Lick and the brand team, so if you have an interest in home decor and want to build a career in social media marketing, read on!

Responsibilities

What you will be doing:

Creator Marketing:

• Be the first point of contact for all creator partnerships and ensure that proposals and questions are answered as well as maintaining relationships with our existing creators 
• Identifying new creator partnership opportunities that align with our brand values across BAU and campaign-led activations to execute the creator marketing strategy and support the social calendar. 
• Build and oversee creator activations from outreach to tailored content briefs, product seeding, feedback,approval of content and reporting on success. 
• Coordinate the creator content shared across channels and identify opportunities to inject the content into the social calendar and across other channels including CRM, PR and paid marketing.
• Oversee campaign and seasonal product send-outs that surprise and delight from ideation to delivery.
• Work closely with the Head of Brand to develop and execute the creator marketing strategy. 

Social Media Marketing: 

• Work closely with the Head of Brand to develop and execute the social content calendars and social strategy to continuously evolve our social content.
• Be active in daily community management by engaging with, cheerleading and supporting our community across channels to help them decorate through colour and decorating advice while championing their projects and recognising opportunities for responsive brand content and creator partnerships. 
• Be hands-on in creating and sharing engaging, tailored content across our owned channels from Instagram stories to TikTok videos.
• Monitor the channels for industry news, new trends and relevant conversations with your finger on the pulse for reactive content opportunities and the ability to be quick to act on these to create brand moments. 
• Coordinate and monitor our asset bank of UGC (and creator content) to make sure we always have the best content to re-share across our channels and other brand channels including CRM, PR and Paid Social.
• Being in front of the camera isn’t a must, but a bonus if you’re not camera-shy!