VP, North America Sales, Prosci, US

Overview

We are seeking a strategic, growth-oriented Vice President, North America Sales to lead and scale our business development and account management teams across US and Canada. This executive will be responsible for setting the vision, developing high-performing sales teams, and driving revenue growth across all of Prosci’s solutions, including training, advisory services, and enterprise programs.

This role is ideal for a seasoned sales leader who thrives in a consultative B2B environment and understands how to sell complex solutions to large and mid-market organizations, including HR, L&D, and business transformation leaders. This role will initially involve managing a mix of senior individual contributors and sales managers, with scope to grow as the sales team and market expand. This position offers a unique opportunity to shape the future of Prosci’s sales organization and make a significant impact on the company’s growth trajectory.

Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach.

At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.

Check out our website for more about our team and approach: https://www.prosci.com/about.

Key Responsibilities

Strategic Leadership & Growth

• Define and execute a comprehensive sales strategy aligned with North American business objectives.
• As part of the leadership team, align with Prosci Global process workstreams and support North America strategic market initiatives.
• Drive revenue growth across all product lines, including advisory services, licensing, and training.
• Expand market share by identifying new business opportunities and scaling enterprise engagements.
• Partner closely with key stakeholders, including North America Market President, Marketing, Product, Delivery, Customer Success, and Legal to ensure a cohesive go-to-market strategy.
• Collaborate with executive leadership to shape market positioning and competitive differentiation.
• Champion a customer-centric, insight-led sales culture grounded in Prosci’s mission and act as a Voice of Customer to help inform our customer-centric approach on key initiatives.

Sales Management & Execution

• Lead and inspire a growing team of sales professionals and sales managers across multiple roles and geographies.
• Establish and monitor KPIs, sales forecasts, and pipeline health to ensure consistent performance.
• Reinforce data integrity and consistency using systems such as Salesforce.
• Oversee the full sales lifecycle, from lead generation to contract negotiation and close.
• Expand enterprise relationships and drive strategic account growth through consultative selling.
• Partner with Marketing and Product teams to align on go-to-market initiatives.

Team Development

• Build a high-performance sales culture rooted in accountability, collaboration, and continuous improvement.
• Drive skill development through a structured, programmatic approach that strengthens sales effectiveness and deepens adoption of the MEDDPICC framework.
• Recruit, hire, onboard, develop and retain top sales talent in partnership with the Talent team.
• Provide ongoing coaching, mentorship, and career development opportunities, in direct support of Prosci’s Goals & Growth and mid and year-end Review process.
• Foster a culture of inclusion, innovation, and client-centricity across the sales organization.

Market & Client Engagement

• Deepen relationships with C-level clients across industries to position Prosci as a trusted partner.
• Stay close to market trends, competitor activity, and customer needs to inform positioning and offerings.
• Represent Prosci at key client meetings, industry events, and executive briefings.