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Position Overview
The Senior Manager, Field Strategy serves as a driving force behind lead generation, new agent development, and regional enablement initiatives at Coldwell Banker Realty. This role blends high-level coaching expertise with tactical execution, ensuring alignment across business units while enabling field leaders to grow market share, agent productivity, and adoption of key national programs.
Core Responsibilities
Lead Generation & Conversion Strategy
(50%)
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Facilitate advanced prospecting and conversion training
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Partner with Legal to ensure compliance and alignment of messaging
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Serve as the go-to expert on prospecting strategy and execution
New-to-Business Enablement
(25%)
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Lead and coach the New-to-Business (NTB) Specialist team
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Partner with VP to refine strategy and implementation of NTB programs
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Drive consistent coaching experiences and scalable onboarding structures
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Elevate support for early-career agents to accelerate time-to-production
Cross-Functional Collaboration
(15%)
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Partner with Recruiting, Sales Enablement, Field Marketing, AOS, and leadership across all brands
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Support Sotheby's International Realty-specific integration and engagement
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Activate enterprise initiatives through strong internal partnerships
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Translate strategic priorities into executable field action plans
Regional Leadership Support
(10%)
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Collaborate closely with Regional Presidents and their specialist teams
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Support local contests, campaigns, and lead gen initiatives
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Assist with regional events and activation of national programs
Qualifications
Required Experience & Attributes
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5+ years in real estate sales, enablement, or field strategy roles
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Demonstrated success in lead generation and sales coaching
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Ability to develop scalable programs that align with national strategy
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Exceptional facilitation and communication skills
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Strong stakeholder management across matrixed teams
Preferred
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Experience coaching new-to-business agents or running training cohorts
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Exposure to Coldwell Banker's systems and marketing tools
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Comfort navigating legal and compliance-related messaging in training
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Experience supporting luxury or brand-differentiated agent segments
Success Measures
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Increased lead generation and conversion rates among coached agents
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Accelerated ramp time for new-to-business agents
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High engagement and satisfaction with NTB coaching program
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Strong field adoption of national strategies and tools
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Demonstrated collaboration across cross-functional business units
Anywhere Real Estate Inc. (http://www.anywhere.re/) ?
(NYSE: HOUS) is moving real estate to what's next.
Home to some of the most recognized brands in real estate?Better Homes and Gardens® Real Estate (https://www.bhgre.com/) ,?Century 21® (https://www.century21.com/) ,?Coldwell Banker® (https://www.coldwellbanker.com/) ,?Coldwell Banker Commercial® (https://www.cbcworldwide.com/) ,?Corcoran® (https://www.corcoran.com/) ,?ERA® (https://www.era.com/) , and?Sotheby's International Realty® (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone's next move - your career included.
What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction.
We pursue talent
- strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results.
We value our people-first culture,
which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
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Great Place to Work
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Forbes World's Best Employers
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Newsweek World's Most Trustworthy Companies
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Ethisphere World's Most Ethical Companies
EEO Statement: EOE including disability/veteran
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