Sr. Digital & Automation Manager, TP-Link Systems Inc., CA, US

About Us    

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.   

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.    

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.    

Overview  

The Sr. Digital & Automation Manager will lead our digital marketing efforts and team, bringing technical expertise and a passion for automation to drive growth. This role is responsible for overseeing our digital channels and optimizing our marketing technology stack to deliver exceptional results. They will manage a small team of specialists focused on email, SMS, and web, while also providing critical marketing performance analysis. 

Key Responsibilities 

• Lead Digital Strategy & Execution: Develop and execute comprehensive digital marketing strategies across email, SMS, and web to achieve key business objectives. 

• Manage and Mentor a Team: Directly manage and mentor a team of specialists, supporting digital marketing functions including email, web, and analytics, to foster their growth and ensure alignment on goals. 

• Drive Marketing Automation: Serve as the resident expert for our marketing automation platform. You will be responsible for building complex journeys, optimizing campaigns, and ensuring our technology is used to its full potential. 

• Analyze and Optimize Performance: Regularly analyze campaign and channel performance, providing actionable insights to refine strategies and improve ROI. 

• Enhance Technical Capabilities: Act as a technical leader within the marketing team, ensuring our digital platforms are integrated and our data is accurate, accessible, and secure.