Social Media Specialist, TP-Link Systems Inc., CA, US

 About Us   

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.  

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.   

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.   

Overview 

The Social Media Specialist will be the voice of our brand across all social media platforms. This person is a creative and strategic thinker, responsible for developing and executing a social media content calendar that engages our audience, builds community, and supports our brand and business goals. This role requires a strong understanding of current social trends, platform best practices, and a passion for storytelling. 

Key Responsibilities 

• Content Creation and Curation: Develop and produce compelling content for our social channels, including written posts, images, and videos. You will also curate user-generated content and industry news to share with our community. 

• Community Management: Monitor all social media channels, responding to comments and messages to foster a positive and engaging online community. You'll act as the first point of contact for our audience, handling inquiries and feedback with care, and working cross-functionally to address questions and feedback.   

• Strategy and Execution: Assist in the development of our overall social media strategy, including audience targeting, content pillars, and campaign planning. You will be responsible for executing this plan and ensuring our content is consistent and on-brand. 

• Performance Analysis: Track and analyze key social media metrics, such as engagement rates, reach, and follower growth. You'll provide regular reports and insights to help us optimize our content and strategy. 

• Stay Ahead of Trends: Keep a pulse on the latest social media trends, algorithm changes, and emerging platforms to ensure our brand remains relevant and innovative in the digital space, while also staying proficient in social media tools for scheduling, listening, and analytics.