Social Media Producer, Rankings.io, MO, US

The Social Media Producer will be the key creative behind short-form video and motion content across all social media channels—especially LinkedIn, Instagram Reels, TikTok, and YouTube Shorts. You will ideate, script, edit, and publish content that grabs attention in the first 3 seconds and keeps viewers watching.

This role combines editorial instinct, trend awareness, motion design skills, and video editing finesse. You’ll work cross-functionally with our marketing, video, and brand experience teams to execute impactful content in line with Rankings.io's brand voice.

Responsibilities

• Hook-Driven Content Creation: Develop creative concepts and compelling hooks that drive engagement within the first few seconds.
• Editing and Post-Production: Edit raw footage into polished short-form content using Adobe Premiere, Final Cut Pro, or similar tools.
• Motion Graphics: Design and animate branded assets and transitions using After Effects or equivalent software.
• Platform Optimization: Format and tailor content for TikTok, LinkedIn, Instagram Reels, and YouTube Shorts with platform-specific best practices.
• Social Media Management: Oversee daily posting schedules, community engagement, and response management across all platforms. Monitor brand mentions, manage DMs and comments, and maintain consistent brand voice in all interactions.
• Trendspotting: Monitor social media and legal marketing trends to pitch timely and relevant ideas.
• Content Calendar Execution: Collaborate with the Marketing team to plan and maintain a regular publishing cadence.
• Performance Feedback: Use engagement analytics to iterate and improve future content.
• Graphic Design & Photography: Create visually compelling graphics, thumbnails, and promotional materials; capture and edit still imagery (both candid and staged) to complement video content and enhance brand storytelling as needed.
• Copywriting: Write engaging, on-brand captions, headlines, and social-first copy that sparks interest and encourages action.