Social Media Manager, OLIVER Agency, GB

Role:  Social Media Manager

Location:  Kingston, England, United Kingdom (Minimum of 2 days in the office)

About the role: 

We are looking for a Social Media Manager to drive social-first strategies and take the reins of iconic household FOODS brands that have award-winning creative ambition. Working in partnership with the Foods Content, Media and Commerce (CMC) team, the Social Media Manager (midweight level) will take ownership and be the driving force behind and with a focus on brands across TikTok, Instagram, Facebook and X, alongside supporting paid execution across an exciting new brand launching into the UK. You are obsessed with food, memes, British culture and all things social. The brand is looking to make a big impact across these territories so if your free time is spent keeping up with the latest twitch streamer, festival-line-ups, memes and brain-rot, this role is right for you.  You’ll play a key role in supporting across new product launches and developing and growing the communities of our brands through impactful 'social first' content and community management to meet key brand objectives. You will have full ownership of relationships with the brand manager and stakeholders as the day-to-day touchpoint and be responsible for interrogating and positively challenging asks, to come up with the best solutions that are fit for social and platform. You’ll also be the expert they turn to for advice on social ideas and influencer briefs so there’s a lot of opportunity to feed into wider marketing activities and establish yourself as a trusted voice for the brands.

What you will be doing: 

• Working with the Senior Social Media Manager, you will execute the UK social media strategy for Instagram, X, Facebook, TikTok and emerging platforms as required
• Owning the development of the day-to-day content calendar with an emphasis on strategic forward planning to ensure that content is prepped and scheduled on a quarterly basis.
• Owning and running weekly connects with your brand managers to keep up to date with upcoming marketing activities and campaigns to ensure your content calendar is always up to date with the latest developments.
• Working closely with and briefing internal content creators, designers, external agencies, and influencers to create content for the channels, as well as roll up your sleeves to edit footage into engaging Reels when needed.
• Undertaking daily community management, responding to comments, DMs and tagged content while keeping an eye out for usable UGC, gifting opportunities and content inspiration.
• Seeking out and championing social partnerships and giveaways with other like-minded brands, flagging opportunities to the brand managers and managing the relationship with the partner directly to bring it to life on social.
• Feeding into influencer plans and opportunities presented by the influencer agency of choice, offering up suggestions based on your social expertise and notable interactions you’ve spotted within the communities.
• You’ll be responsible for keeping the reporting dashboards for your brands up to date each month, providing ad-hoc snapshot reports to your brand managers that highlight key performance metrics, rich insights and actionable recommendations.
• Working alongside the Customer Care team and Corporate Comms, you will be responsible for identifying the type and magnitude of social crises and highlighting social considerations when the wider team is planning a strategic response.
• You’ll be responsible for keeping brand managers up to date with the latest social-listening data, collected through native in-app scrolling and trend dashboards, as well as working with a data analyst on social-listening dashboards. In turn, working on the execution of these insights into data-driven ideas.
• You’ll have access to the wider OLIVER social team for knowledge sharing and advice along with opportunities to connect with your global social counterparts on a monthly basis.

What you need to be great in this role: 

• 3-4 years of experience directly managing social media channels.
• A passion for memes, food and of course, all things social media.
• Expertise in managing multiple stakeholders and their requests with a proven ability to prioritise tasks and manage your own time.
• Being an ambitious and highly organised individual who’s able to execute work with high attention to detail.
• A passion for proactivity and working autonomously to get things over the line, managing approvals as you go.
• Native video editing skills for Instagram Reels, TikTok or other video editing tools like CapCut, InShot etc.
• Experience with social media publishing and analytics through native platforms.

Req ID: 13998

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