Social Media Marketing Manager, Greenspan Consulting LLC, US

About Us

Greenspan Consulting is a growth-focused social media agency serving high-performing health and wellness brands. Our mission is to help experts, doctors, and thought leaders share their message at scale, grow their authority, and inspire people to take action on their health.

We combine proven growth systems, creativity, and execution discipline to deliver measurable results for our clients.

Role Overview

We are seeking a Social Media Marketing Manager to manage multiple client accounts and execute social strategies end-to-end.

You’ll be responsible for content calendars, repurposing long-form content into short-form video, engagement management, A/B testing, and performance reporting.

You’ll work closely with our Creative Director, editors, and project managers to ensure consistent, high-quality delivery.

Your success will be measured by client growth (followers, engagement, conversions) and your ability to turn satisfied clients into long-term advocates.

Key Responsibilities

• Manage 3–5 client accounts across Instagram, TikTok, LinkedIn, Facebook, and YouTube Shorts
• Develop and execute monthly content calendars
• Repurpose long-form content into short-form video optimized per platform
• Write engaging captions, hooks, and CTAs that drive conversions
• Track analytics and provide weekly reports with insights
• Run A/B tests (hooks, thumbnails, posting cadence)
• Engage with followers and online communities authentically
• Collaborate with team leads to refine messaging, brand voice, and growth strategies

Performance Metrics (Scorecard)

Lagging Indicators (Results):

• Follower & view growth
• Engagement rates & conversions
• Client retention & referrals

Leading Indicators (Your Activities):

• Posting volume & consistency
• Timeliness of delivery
• Creative testing cadence

R/Y/G Framework:

• 🔴 Red = Off-track
• 🟡 Yellow = Needs improvement
• 🟢 Green = On-track (bonus eligible)

Qualifications

• 2+ years of social media management experience (agency preferred)
• Strong understanding of Instagram, TikTok, and YouTube growth systems
• Skilled in tools such as Sprout Social, Metricool, ManyChat, and AI-powered analytics/scheduling
• Excellent copywriting skills (hooks, captions, storytelling)
• Analytical mindset; confident interpreting metrics
• Highly organized, deadline-driven, and proactive

Compensation & Growth

• Competitive base salary or retainer (depending on experience)
• Quarterly performance-based bonus (R/Y/G system)
• Fast-track promotion opportunities in a growing agency
• Remote-first flexibility