Senior Marketing Manager, Infopro Digital Services Limited, GB

Infopro Digital is recruiting for a Senior Marketing Manager to lead subscriptions marketing for our flagship financial markets brands – Risk.net, WatersTechnology and FX Markets. This is a hybrid role based out of our London office.

Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries, we employ 4,000 people of 79 nationalities. Through our market-leading brands, we serve five professional communities – insurance and finance, automotive aftermarket, construction, retail, and industrials – enabling our clients to make informed business decisions and create new opportunities.

Risk Global, part of Infopro Digital, is a 300-person division with offices in London, Lisbon, Nashville, Hong Kong and New York. Our portfolio includes industry-leading brands such as Risk.net, WatersTechnology, Insurance Post, Insurance Age, Central Banking, and FX Markets.

Our teams are passionate about delivering the best possible outcomes for our markets. We are impact-driven, entrepreneurial, and collaborative – celebrating diverse perspectives and empowering our people to make a difference.

About the role

As Senior Marketing Manager, you will:

• Act as the subscriptions marketing lead for Risk.net, WatersTechnology and FX Markets.
• Work alongside the Global Marketing Director to design and deliver strategies that:
• Retain and grow subscriptions revenue.
• Engage subscribers to ensure maximum value from their subscription.
• Generate new business leads for our sales teams.
• Manage a team of five marketers based in London, Lisbon, and Nashville.
• Collaborate with brand leadership to review and refine strategy, driving engagement, retention, and acquisition.
• Use best-in-class marketing technology including HubSpot, Salesforce, Google Analytics, and Piano.
• Deliver high-quality lead generation, campaign execution, website optimisation, and subscriber onboarding journeys.
• Provide regular reporting to senior management and board level.

Key tasks and responsibilities

Strategy & Execution

• Execute and track all marketing activities across digital and offline channels.
• Review and optimise website content and subscriber journeys to improve conversion.
• Design and monitor automated workflows (HubSpot) to support acquisition, retention, and engagement.
• Create digital templates and collateral to support subscription sales.

Research, Tracking & Reporting

• Build and manage data acquisition strategies, including list research, cleaning, and gap analysis.
• Develop deep product knowledge to improve campaign targeting and positioning.
• Monitor subscriber usage by market segment using analytics tools; share insights with sales and leadership teams.
• Conduct qualitative and quantitative market research, including direct customer calls.
• Analyse competitor offerings and feed into product development and positioning.
• Report monthly on subscriptions performance at board level.

Collaboration & Corporate Contribution

• Work closely with sales, customer services, and other marketing teams to ensure alignment.
• Collaborate with global marketing peers to share best practices and drive innovation.
• Explore opportunities to increase efficiencies through AI and other emerging technologies.
• Contribute to wider business projects as required.