Senior Manager Product Strategy, Graza, NY, US

At Graza, we believe that every kitchen deserves delicious, fresh olive oil to use every day, in every way. Graza is looking for a Product Strategy Senior Manager to lead the strategic direction, roadmap development, and cross-functional execution for Graza’s Olive Oil product line and new innovations. This role will build out the product strategy function at Graza, providing alignment throughout the organization on the goals for the product line. They will be responsible for competitor market and consumer insight analysis to improve current products and develop go to market strategies for new innovations.

Primary Responsibilities

• Build and Drive Product Strategy: Lead the development and continuous evolution of the strategic roadmap for Graza’s Olive Oil, including product innovation, renovation, and format or packaging extensions.
• Be the Voice of the Consumer at Graza: develop a deep understanding of consumer preferences, needs and integrate into Graza’s product strategy.
• Identify Growth Opportunities: Use consumer insights, category data, competitive analysis, and cultural trends to identify whitespace opportunities and inform long-term planning, partnering with category management.
• Lead Cross-Functional Execution and Project Management: Work closely with Marketing, Sales, Finance and Operations to translate strategy into action, developing the process by which new products enter into the market.
• Go-To-Market Strategy Leadership: Collaborate with Sales and Marketing teams to shape product positioning, maximize velocity and brand equity.