Senior CRM Optimization Manager, Campéon Gaming, GR

Senior CRM Optimization Manager

CRM Optimization - Athens, Attica (Hybrid)

Campeόn Gaming is an innovative Greek iGaming Hub with offices in Athens, Thessaloniki, and Nicosia, boasting 7 years of expertise and a strong international presence. We stand at the forefront of the iGaming industry, delivering a world-class gaming experience through our immersive technology stack and operational services.

We are a diverse and dynamic team of over 180 Campeones, representing more than 10 nationalities from around the world. Our core philosophy, "We are our People", reflects our values of diversity, equity, inclusion, and transparency. These values have earned us recognition as one of the
Best Workplaces in Europe for 2024, Best Workplaces in Greece for 2025, 2024, 2023, and 2021, and we have been certified as a Great Place to Work for 4 consecutive years.

We are also proud of ranking 6th Best Workplace for Women Hellas 2024 and 2nd Best Workplace in Tech Hellas for 2023.

We are currently looking for a talented Senior CRM Optimization Manager to join us!

Responsibilities:

• Develop and implement strategies to manage the customer lifecycle, driving long-term engagement and loyalty across multiple brands and markets.

• Design and implement targeted marketing campaigns, leveraging customer segmentation and behavior analysis to improve engagement and conversion rates.

• Ensure the CRM system is effectively integrated and optimized to support business needs, including identifying opportunities for automation and process improvement.

• Oversee the quality, integrity, and maintenance of customer data within the CRM system, ensuring accuracy and compliance.

• Monitor CRM KPIs (e.g. retention and conversion rates, and churn) and generate actionable insights to improve performance.

• Monitor and analyze campaign performance, providing data-driven insights and recommendations for improvement.

• Perform QA testing of all campaigns to ensure accurate targeting, messaging, formatting, and delivery across devices and channels.

• Work closely with CRM, VIP, Content Management, Customer Support and Product teams to effectively execute promotional campaigns
  across channels.

• Manage and mentor a team of professionals, fostering a culture of innovation and excellence.

• Stay updated on iGaming industry trends and player behavior insights to inform strategies.

Requirements:

• Bachelor’s degree in marketing, Business, or related fields

• At least 5-7 years of CRM strategy, operations, and data management experience, preferably in the iGaming, online casino, or sports betting sector.

• Strong knowledge of CRM platforms (e.g., Optimove, Salesforce, Fast Track CRM, etc.) and marketing automation tools.

• Analytical mindset with proficiency in data analysis and reporting tools (Excel, SQL, Tableau, Power BI).

• Strong leadership and team management skills.

• Exceptional communication and stakeholder management abilities.

• Strong project management skills, particularly in fast-paced environments.
• Fluency in English

What We Offer:

• Competitive remuneration package &bonus scheme
• Access to Learning programs as well as funding to educational programs of your choice
• Private Medical insurance &Access to a 24/7 Employee Assistance Program
• Monthly allowance for orders via the Wolt App &free drinks and snacks at the office
• Coverage of your public transportation expenses and gym membership
• Paid educational leave
• Hybrid working model
  
• Modern offices in the center of Athens
• 360 feedbacks for Constant personal and professional development
• Birthdays are always a day off!

Equality/Diversity/Inclusiveness

At Campeón Gaming we are proud to provide equal opportunities to everyone. We value our employees, and we welcome everyone, no matter their ethnic, cultural, or religious background, or their beliefs, family status, and sexual orientation.

We support and encourage diversity, equal rights, and inclusiveness.

Our team consists of people from different ethnicities and cultures, and we believe that this was our competitive advantage, leading our company to rapid growth. Therefore, we are committed to fostering an inclusive and friendly environment, where everyone has an opportunity to grow and develop within the company.

Be part of our team!