Senior Art Director, Performance Innovation, HelloFresh, NY, US

HelloFresh is seeking a talented and experienced Senior Art Director to join our Performance Innovation Team and take charge of developing and executing assets (mostly video!) for our paid social channels. In this role, you will work closely with a copywriter, videographer, and editor to conceptualize and execute digital creative assets. Your primary focus will be creating compelling visual content for various paid social media platforms to engage our target audience and drive growth. Collaboration with the growth team counterparts will be essential to ensure our creatives align with the company's overall objectives and drive results.

You Will…

• Conceptualize and develop visually captivating paid social assets (mostly video!) that align with the company's brand and objectives
• Collaborate with a copywriter to create strong and cohesive concepts that effectively communicate key messages
• Work closely with a videographer and editor, providing feedback both on set and in post-production
• Work with the Producer throughout the entire video production process, from storyboarding and location scouting to casting and directing talent
• Stay up-to-date with the latest trends and best practices in video production, design, and social media marketing to bring innovative ideas to the table
• Work closely with the growth team counterparts to understand campaign goals, target audience, and performance metrics, and ensure the video content aligns with these objectives
• Provide creative direction and guidance to ensure consistent brand messaging and visual identity across all paid social video campaigns
• Conduct regular reviews and analysis of campaign performance data to identify opportunities for improvement and provide actionable insights for future campaigns
• Manage multiple projects simultaneously, ensuring that deadlines are met and deliverables are of the highest quality

You Are…

• Someone who takes a human-first approach and is highly collaborative 
• An expert in developing creative for social media platforms, their best practices, and the ability to adapt content for different formats and audiences
• Proficient in leveraging data and analytics to inform creative decision-making and drive performance optimization
• An exceptional communicator and presenter with the ability to effectively articulate ideas and collaborate with cross-functional teams
• Able to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously
• A strong collaborator with excellent communication skills, and the ability to work effectively with cross-functional teams
• A passion for creativity and a drive to stay updated with industry trends and emerging technologies
• A culture fit; someone who interacts with positivity, professionalism, passion, and kindness

At a minimum, you have...

• 5+ years’ experience as an Art Director at a creative agency or design-led consumer brand 
• Strong portfolio demonstrating expertise in video production and art direction, with a focus on paid social campaigns
• Working knowledge of design softwares and a hands-on approach to the work
• Experience being on set, providing live feedback to stylists and videographers, as well as directing talent
• Ability to work on-site 4 days a week
• Experience in DTC or food and beverage is a major plus
• Proven experience working as an Art Director or in a similar creative role, preferably in the digital advertising or social media marketing industry

You’ll get… 

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.