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Senior Product Marketing Manager
TaxBit
Marketing & Communications, Product
San Francisco, CA, USA
USD 130k-175k / year + Equity
Posted on Sep 23, 2025
Apply now
Company
Founded in 2018 by CPAs, tax attorneys, and software developers, Taxbit is creating an entirely new category to enable widespread compliant adoption of digital assets for the global economy. Taxbit’s Software-as-a-Service (SaaS) platform streamlines and automates customers’ tax reporting and accounting activities for digital assets.
Trusted by leading crypto, tech, and traditional enterprises, Big 4 accounting firms, and government agencies (including the IRS), Taxbit solves compliance challenges at scale amidst an ever-evolving regulatory landscape. Taxbit is backed by leading Silicon Valley VCs with teams located in New York City, San Francisco, Seattle, Salt Lake City, and Europe.
Opportunity for Impact
Join
Taxbit
and shape the go‑to‑market (GTM) success of our industry‑leading information reporting and tax regulatory compliance solutions. As
Senior Product Marketing Manager
, you will report into our Head of Product and be expected to work very closely with the subject matter experts within the business - to craft the product marketing and content strategy that propels our Enterprise
B2B
and Public Sector
B2G
solutions from
awareness to expansion
. You will excel at crafting persona‑driven messaging and enablement, that accelerates revenue growth, and customer adoption across geographies and jurisdictions.
If you thrive on balancing right‑brain creativity with left‑brain analytical rigor, want significant ownership of outcomes through the creation and execution of end-to-end marketing strategies, and enjoy collaborating with world‑class SMEs, PMs, engineers and GTM teams, this role is for you.
Key Responsibilities
You are the voice of the product and the architect of GTM success. You will develop and operationalize cross‑channel
messaging matrices by ICP, product and persona
, guide launches, enable Sales, and partner with SMEs, Product Managers and Engineering to equip GTM teams with the content, tools and intelligence required to win.
-
Go‑to‑Market Strategy & Ownership - Own the end‑to‑end GTM strategy for Taxbit’s Enterprise SaaS and Public Sector offerings, defining goals, success metrics, and timelines through structured GTM plans across the entire customer lifecycle.
-
Persona & Messaging Development - Build, validate, and iterate robust buyer/user personas, and develop and own cross‑channel messaging matrices ensuring consistency, relevance, and differentiation for each ICP, persona, product line, geography and jurisdiction.
-
Launch Excellence & Sales Enablement - Lead product and feature launches in sync with Product and Engineering roadmap, and create enablement assets (battlecards, pitch decks, ROI tools, and pricing & packaging guides) that empower GTM teams to exceed pipeline and revenue goals.
-
Program & Funnel Optimization - Demonstrate revenue impact by partnering with Demand Gen to design and execute multi‑channel programs, leveraging data to test, learn to optimize pipeline, product adoption, and expansion.
-
Market Intelligence - Conduct ongoing competitor teardowns, market sizing, and pricing analysis to inform Taxbit’s market positioning and product roadmap.
-
Collaboration & Evangelism - Align deeply with SMEs, PMs and Engineering to maintain tight feedback loops and accurate, real‑time knowledge transfer, and serve as a product spokesperson on sales calls, customer advisory boards, and industry events.
Professional Qualifications
-
Extensive, proven track record of launching RegTech SaaS products and executing sales enablement across GTM strategies that outperform targets.
-
6+ years of product marketing experience in B2B SaaS, with at least 2 years driving Enterprise GTM motions (Public sector experience is a bonus)
-
Preferred 2+ years’ experience in web3 / digital assets / blockchain or regulated fintech.
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Proven track record of creating cross-channel persona‑based messaging frameworks and sales enablement assets that accelerate pipeline and adoption.
-
Demonstrated ability to translate complex product capabilities into clear, differentiated value propositions and content.
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Experience working with industry-leading CRM, Marketing Ops, email marketing software, and other MarTech solutions.
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Ability to craft original content that resonates with the target audience through exceptional written, verbal and visual communication.
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Ability to create pricing and packaging proposals that will help Taxbit drive rapid revenue growth through a deep understanding of the market, buyer, user, and competition
Personal Characteristics
-
Tenacious self‑starter who rolls up sleeves and GSD in a fast‑moving environment.
-
Strategic thinker with analytical depth, comfortable balancing data insights with creative storytelling.
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Ability to assess business problems and formulate the numbers into a comprehensive strategy.
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Strong Stakeholder management with the ability to influence across all levels of the organisation
-
Flexible, curious, agile, and adaptable to shifting priorities in a high‑growth, fast moving environment.
-
Strong interest in artificial intelligence and emerging technologies, with a proactive approach to learning and experimentation.
The base salary range for this role is $130,000 - $175,000 USD. Certain roles may be eligible for incentive compensation, equity, and benefits. Actual compensation will vary depending on various job-related factors, including, but not limited to location, experience, level, and job qualifications.
Taxbit in the News
Corp Press
Forbes America's Best Startup Employers
Deloitte Top 10 Fast 500 Award
Forbes FinTech 50
Recent Product Announcements
Taxbit Announces AI Enabled Rules Engine for Crypto Accounting
Taxbit Launches DAC7 Compliance Solution for Digital Marketplaces
Taxbit Introduces The First Enterprise-Grade Legal Entity Support Solution for Digital Assets
Taxbit Launches Innovative CESOP Reporting Solution for Digital Assets
TB Thought-Leadership Pieces
Fortune - Future of Finance
NASDAQ - How Regulation and Technology Are Bridging the Gap Between Tradfi and Crypto
Future of Finance Roundtable Event (Video)
Coindesk - The Tax Implications of Sam Bankman-Fried’s Conviction
Fox Business - AI tools streamlining accounting workflows and opening capacity for innovation
Bloomberg Tax - Is Anyone Paying State Taxes on Bitcoin and NFTs? (Podcast)
Alliance/ Partner Announcements
IRS Taps TaxBit to Audit Bulk Crypto Transactions
EY to Collaborate With TaxBit on Digital Asset Tax Reporting
TaxBit and KPMG LLP Announce Alliance to Assist Digital Asset Companies Amid Market and Regulatory Uncertainty
Deloitte and TaxBit Form Alliance to Meet Exponential Market Demand for Digital Asset
Disclaimers
-
By submitting an application for this role, you certify that the information contained in the application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire you, or for discharge should you be hired.
-
Employment with the Company is at will unless otherwise stated in a written agreement signed by the CEO of the Company. This means that either the Company or the employee can terminate the employment at any time and for any reason, with or without notice.
Apply now
See more open positions at TaxBit