Segment Manager

Posting Location : Location GR-Athens Category Sales and Marketing Position Type Full-Time Seniority Level Mid-Senior level

Overview

TITAN Greece is looking for a Segment Manager, for our HQ in Athens, to develop and execute segment strategies, leveraging market intelligence and stakeholder relationships to drive growth. This role, reporting to the Marketing Director is responsible for identifying key opportunities, monitoring market trends, and shaping the company's positioning within prioritized segments. The Segment Manager will work closely with internal teams, customers, and industry stakeholders to enhance market presence and align strategies with business objectives.

Responsibilities

Develop market models and forecasts to identify high-value opportunity segments based on value, volume, and strategic fit.
Conduct in-depth research on segment ecosystems, including competitors, influencers, and key stakeholders, identifying opportunities and risks.
Track and analyze regulatory developments affecting prioritized segments.
Design and implement growth and engagement strategies for prioritized segments (e.g., Real Estate &Hospitality).
Build and maintain relationships with key customers and influencers through industry events, conferences, and expos.
Gather and analyze customer feedback, trends, and purchasing behaviors to provide actionable insights to product and marketing teams.
Represent TITAN in industry bodies and advocacy initiatives to strengthen presence and influence.
Identify and prioritize untapped opportunities within the segment to drive business growth.
Work with product teams to develop and refine segment-specific value propositions.
Educate sales teams on segment dynamics and collaborate on compelling segment-specific narratives.
Partner with product managers to translate segment needs into product definitions.
Collaborate with CPE to monitor segment performance metrics, including revenue, market share, and customer satisfaction, to enhance strategies.

The role requires up to 20% travel.

Qualifications

Bachelor's degree in Business Administration, Marketing, or a related field.
Master's degree in Marketing or Business Administration is preferred.
5+ years of experience in sales &marketing. Experience in cement or lightweight building materials industries will be considered a plus.
Strategic thinking and problem-solving ability.
Strong change leadership skills.
Customer-centric mindset.
Strong cross-departmental collaboration and coordination skills.
Continuous improvement mindset.

What We Offer

Private health insurance
Pension plan
Annual checkup
Performance bonus
Prepaid supermarket cards
Learning &Development opportunities
Internships &summer schools for employees’ children
Wellness programs &special offers

At TITAN, we provide equal opportunities for employment, prohibiting any kind of discrimination. All applications will be acknowledged and treated with the strictest confidence.