Performance Marketing/UA Manager (Gaming/Minecraft), Infatica.io, HR

We are a global DaaS ecosystem, and now we’re  looking for a data-driven and agile Performance Marketing/UA Manager to lead user acquisition for our innovative gaming software platform (Game Launcher), Minecraft niche.

Your core mission will be to drive high-quality traffic, acquire users cost-effectively, and scale our presence in key international markets. You will be at the intersection of growth marketing, data analysis, and product, testing hypotheses with Product Managers and optimising campaigns for maximum ROI.

Key Responsibilities:

• Develop and execute a comprehensive performance marketing strategy to drive user growth for our desktop game launcher.
• Manage e2e campaigns across multiple channels including Google Ads, YouTube, Facebook/Instagram, TikTok, Telegram, Reddit, Discord, and Twitch.
• Rapidly launch and test campaign hypotheses, creatives, and audience targeting to identify winning combinations for scaling.
• Work with CPA/CPI models, focusing on optimizing for key events like successful installations and user retention.
• Implement and analyze user event tracking, build conversion funnels, and continuously optimize the user journey to improve conversion rates and reduce churn.
• Collaborate closely with the product team to align marketing strategies with product goals and user propositions.
• Analyze campaign performance data to provide actionable insights and report on KPIs such as CAC, LTV, ROI, and user retention.