Partnerships Specialist, TP-Link Systems Inc., CA, US

About Us    

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.   

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.    

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.    

Overview  

The Partnerships Specialist will be the point person for identifying, building, and nurturing strategic relationships that expand our brand's reach and impact. This person will manage our co-marketing and partnership programs, finding creative ways to collaborate with other brands, vendors, and organizations that align with our values and business goals. This role is a blend of relationship management, strategic thinking, and project execution. They will also seek and establish co-marketing opportunities with our vendors, suppliers, and other brand partners to amplify our collective reach and create mutually beneficial campaigns. 

Key Responsibilities 

• Identify and Secure Partners: Research and outreach to potential partners for co-marketing campaigns, content collaborations, and other strategic initiatives. You'll be responsible for building a pipeline of opportunities and negotiating agreements. 

• Manage Partnership Programs: Serve as the main point of contact for all partners, ensuring a smooth and productive relationship. This includes managing joint projects, coordinating deliverables, and tracking performance. 

• Develop and Execute Campaigns: Collaborate with partners and internal teams to create and launch co-branded content, events, or product launches. You will be responsible for ensuring these campaigns are executed on time and achieve their goals. 

• Measure and Report on Success: Track key metrics for each partnership, such as referral traffic, lead generation, and brand exposure. You'll provide regular reports and insights to demonstrate the value of our partnerships. 

• Maintain Partner Relationships: Regularly engage with our existing partners to explore new opportunities, strengthen our long-term collaboration, and optimize relationships to maximize value.