Partner Manager On-Trade London, Master of Malt, GB

The role:

You'll be accountable for developing and managing an account base of customers spanning the Independent On-Trade (IFT). You will be responsible for leveraging the Master of Malt (MoM) Trade wholesaler supply platform, widening its footprint, and growing the value contributions across these channels within the associated customers.

You will drive distribution, visibility and activation of the Maverick Drinks brand portfolio, including our key exclusive Distribution Brands, across your customer base; acting as a consultant to the trade, bringing customers on the craft spirits journey.

Primary tasks and responsibilities

• Using your knowledge of your territory, maintain existing account relations, while creating new business opportunities across your region, and establish a broad and diverse customer base across the On trade and agreed Wholesalers.
• Identify business building opportunities, understanding Net Revenue and Margin contributions per brand, to grow out suitable investment plans that drive incremental growth.
• Work collaboratively with the internal stakeholders - Brand and Customer Marketing, Route-to-Market (RTM) colleagues and MoM Trade teams - to assist in building appropriate support plans, driving ROI with long term vision.
• Use your expertise in the spirits and wholesale categories, and your knowledge of the consumer journey, quoting category trends and insights, to facilitate decision making and product ranging, growing out the MoM Trade basket spend, whilst ensuring a greater presence for our own core Maverick brands in trade and wholesalers.
• Drive distribution, visibility and rate of sale of products of our core Maverick brands, subsequently leveraging these listings to further establish distribution of the wider brand portfolio.
• Liaise with the appropriate external RTM Sales Managers to work collaboratively, unearthing new opportunities to support existing distribution and land new distribution, with a clear and robust ROS plan applied.
• Partner with our 3rd party brands on activations and brand building when necessary within the relevant area and prestige client/partner base (for example 5 star hotels, high-end cocktail bars and restaurants) and specific wholesalers.