Media Planner, Thanks, NY, US

The future of advertising is beautiful. Thanks (thanks.co) is seeking a Media Planner to join our global team and play a key role in optimizing campaign performance across our publisher network. You'll collaborate closely with our sales, partnerships, and product teams to execute our vision of creating the only ad network where everyone wins.

You'll own the end-to-end campaign lifecycle - from strategic budget planning through execution to performance optimization and reporting. As the single point of accountability for campaign performance, you'll ensure advertiser dollars are deployed effectively across Thanks' publisher network while revenue commitments are delivered successfully.

Our ideal candidate will be a hands-on campaign management professional with deep programmatic experience who thrives in fast-moving startup environments. You'll need proven experience managing campaigns across multiple publishers simultaneously, strong analytical skills to optimize performance in real-time, and exceptional communication abilities to work effectively across time zones.

What you'll do

• Campaign Strategy & Planning: Design budget allocation strategies across Thanks' publisher network based on performance data and advertiser objectives, working closely with sales teams to forecast delivery and identify optimization opportunities.
• Campaign Setup & Execution: Set up and manage campaigns across Thanks’ platform, monitor performance daily, and troubleshoot delivery issues to ensure optimal campaign performance across time zones.
• Performance Optimization: Analyze campaign data to make real-time optimization decisions, reallocate budgets between high-performing placements, and scale successful campaigns while pausing underperformers.
• Cross-Team Collaboration: Work closely with sales, publisher partners, and product teams to ensure seamless campaign delivery - and provide insights on platform improvements and automation opportunities.