Marketing Performance Analyst, TP-Link Systems Inc., CA, US

About Us    

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.   

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.    

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.    

Overview  

The Marketing Performance Analyst will be a key member of the digital marketing team, focused on leveraging data to optimize our marketing efforts. This role is responsible for the analysis, reporting, and interpretation of marketing data across all our digital channels. They will work closely with the Sr. Digital & Automation Manager and specialists to provide insights that drive our strategy and improve campaign performance. 

Key Responsibilities 

• Analyze and Interpret Data: Collect, analyze, and interpret large datasets from various marketing platforms (e.g., Google Analytics, marketing automation platforms, ad networks, email marketing, social channels, etc.) to identify trends and measure campaign effectiveness. 

• Create and Automate Reports: Develop and maintain regular performance reports and dashboards that provide a clear view of our marketing KPIs. You will also be responsible for automating these reports to ensure timely access to data. 

• Provide Actionable Insights: Translate complex data into easy-to-understand, actionable recommendations that guide the team's decision-making and optimize our marketing spend. 

• Support A/B Testing: Partner with the team to design and analyze A/B tests and other experiments, helping to determine the most effective messaging, creative, and channel strategies. 

• Monitor Industry Trends: Stay informed on the latest trends and best practices in marketing analytics, performance measurement, and stay current with new tools to keep our team ahead of the curve.