Marketing Manager, Product, realestate.com.au Pty Ltd, AU

• Melbourne based
• Permanent role
• Hybrid ways of working  

We're REA 
  
With bold and ambitious goals, REA Group  is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. 
 
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.  

Where the team fits in 

This role sits within Customer Marketing, a team focused on building deeper, more valuable connections with our customers in support of REA Group’s strategic and commercial priorities. This team forms part of the Customer Group, headed up by Kul Singh.

As REA’s product marketing function, the Marketing Manager, Product  is responsible for developing clear product messaging and narratives, producing high-quality content and collateral, and supporting go-to-market strategies that drive growth, usage and retention. This role ensures our products are communicated clearly, creatively and consistently, with content and campaigns that inspire customer action and drive sentiment.

What the role is all about 

This role is a mix of creative storytelling and hands-on delivery. You’ll create content and collateral that set us apart, while supporting go-to-market programs that deliver against clear targets. The primary audience is our B2B customers, with a focus on Developer and Media segments.

While no two days will be the same, the core responsibilities of the role include:

• Developing customer-focused product messaging and narratives that clearly communicate value
• Producing standout content and collateral—including sales toolkits, presentations, case studies, multi-channel campaigns, advertising and training materials
• Using product and audience data to shape messaging and develop compelling market claims
• Measuring performance, sharing insights and optimising based on results and business needs
• Working alongside Go-To-Market to bring products and initiatives to market
• Partnering closely with Sales Enablement to equip frontline teams with the right tools and resources
• Working with external partners, including creative agencies, to bring ideas and campaigns to life
• Running direct-to-customer campaigns that drive awareness, adoption, usage and retention
• Staying across competitor activity and market trends to ensure our activity remains distinctive
• Championing the customer internally, embedding audience understanding into messaging and marketing activity while ensuring all messaging and creative aligns to brand and tone of voice guidelines

 We’re looking for someone:

• 7+ years of marketing experience, with digital product or property industry background (preferred)
• Exceptional content creator, able to produce clear, compelling and engaging material for sales teams and customer-facing campaigns
• Strong project manager, able to juggle multiple programs and deliver with pace and precision
• Skilled at interpreting customer insights and pain points and turning them into powerful content
• Creative and ideas-driven, with a strong feel for market and audience trends
• Confident using numbers and data insights to shape messaging and measure impact
• Results-focused, tracking outcomes and improving based on what works
• Team player with excellent communication and collaboration
• Familiarity with marketing automation tools (e.g. Salesforce Marketing Cloud) a plus

What sets you apart

We’re looking for more than capability – we value someone who brings energy, creativity and impact. You:

• Thrive on producing standout content that cuts through and inspires action
• Are curious about customers, audiences and trends, always looking for fresh ways to engage
• Balance creativity with a focus on results, ensuring campaigns deliver real impact
• Are comfortable in fast-moving environments, finding clarity and momentum in ambiguity
• Lead with collaboration and authenticity, bringing people on the journey
• Put the customer at the centre of everything you do

The REA experience 

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.  

Some of our Perks & Benefits include:  

• A hybrid and flexible approach to working 

• Flexible leave options including, birthday leave and purchase additional leave 

• Flexible parental leave offering for primary and secondary carers 

• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity 

• Hackdays so you can bring your big ideas to life   

Our commitment to Diversity, Equity, and Inclusion   

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch. 

Join our Talent Neighbourhood 

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!  

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