Marketing Manager II, Lifecycle & CRM, Care.com, TX, US

About Care.com 

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. 

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you. 

Location: 2801 N Central Expy, 11th Floor, Dallas, Texas 75204

Work Environment: Hybrid - in office Monday, Wednesday & Thursday

About the role

As a Marketing Manager II for Lifecycle and CRM at Care.com, you will own the end-to-end lifecycle strategy, developing and executing campaigns across multiple channels, including email, push, SMS, in-app, and on-site. You will leverage data and insights to optimize existing journeys and build new ones, ensuring a cohesive and impactful user experience. In this role, you will collaborate closely with Product, Engineering, Data Science, and Content teams to connect technical capabilities with business objectives.

What Your Days Will Be Like:

Data & Infrastructure

• Enhance our data capabilities through a strong understanding of APIs, data management, and system architecture.
• Oversee data cleansing, documentation, and quality assurance (QA) to ensure accuracy, consistency, and reliability.
• Optimize the data ingestion process from the data warehouse, APIs, and third-party connections into Iterable, our email service provider (ESP).
• Work closely with engineering teams and third-party providers to troubleshoot and resolve technical challenges.

End-to-End Lifecycle Journey Management

• Own the lifecycle marketing strategy across all channels (email, push, SMS, in-app, and on-site), from concept through execution and analysis.
• Manage both recurring journeys and one-off campaigns, collaborating with email operations to ensure flawless delivery.
• Identify customer pain points, ideate solutions, and use user-driven insights to inform and refine campaign strategy.

Testing & Experimentation

• Design and implement experimentation plans to optimize 20+ existing lifecycle and behavioral journeys.
• Execute A/B and multivariate testing, analyze trends, and translate findings into actionable insights.
• Share results and learnings across teams to inform broader marketing initiatives.

Cross-Team Collaboration

• Act as a central connector across Product, Engineering, Data Science, and Content.
  Lead project kick-offs, strategy sessions, and planning meetings.
• Provide clear, timely communication on project status to all stakeholders.

What You’ll Need to Succeed:

• 5–7+ years of experience in lifecycle, CRM, and retention marketing, with a proven record of end-to-end campaign management.
• Ability to think strategically while executing detailed projects to completion.
• Strong analytical and quantitative skills, with experience leveraging data to inform decision-making.
• Confident communicator with the ability to influence and align cross-functional teams.
• Comfortable working in an agile, test-and-learn environment with a curious, innovative mindset.
• Proven project management experience and a track record of successful cross-department collaboration.
• Ability to manage multiple projects independently and under deadlines.
• Hands-on experience with marketing automation software such as Iterable or Braze (bonus for CDP experience, e.g., Tealium).
• Familiarity with automation, AI, and machine learning features within CRM tools to enhance personalization and efficiency (nice to have).
• Bachelor’s degree required (BA or BS).

Company Overview

Available in more than 21 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care. Care.com is an IAC company (NASDAQ: IAC).

Salary Range: $110,000 – $135,000 

The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).

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