Marketing Director, High Country Search Group, US

Our client is seeking an experienced Director of Property Marketing to lead marketing efforts across a diverse property portfolio. This role requires 7-10 years of dedicated experience within the property management industry, with a proven ability to drive lead generation, optimize marketing campaigns, and leverage data for strategic decision-making.

*This role is 5 days onsite in their office in the Greater Indianapolis Metro area. No remote consideration. Relocation would be required, local candidates preferred.

Responsibilities

• Strategic Advertising & Lead Generation:
• Collaborate with the internal Paid Search Specialist to identify and implement advertising strategies across the property portfolio.
• Vet, manage, and optimize campaigns on Internet Listing Services (ILS) and within property management CRMs.
• Develop, document, and report on lead generation initiatives to optimize the customer journey.
• Data Analysis & Reporting:
• Partner with the internal Analytics Manager to define data collection requirements and translate data into actionable marketing strategies.
• Analyze market data to identify seasonal trends and adjust marketing efforts accordingly.
• Deliver strategic marketing presentations to executive-level staff.
• Review Google Analytics to track website performance and adapt as needed.
• Budget Management:
• Develop and manage marketing budgets for each property, ensuring efficient resource allocation.
• Content & Creative Direction:
• Anticipate marketing material needs, submitting timely graphic and video requests to the content team.
• Provide creative direction for advertising campaigns, property tours, and other marketing collateral.
• Oversee property websites across the entire portfolio for content, user experience, lead generation, and performance.
• Compliance:
• Ensure all marketing efforts adhere to Fair Housing Laws .

Qualifications

• 5-7 years of progressive marketing experience in the property management industry .
• Expertise in PPC advertising , ILS platforms , and property management CRMs (Appfolio, Entrata, etc).
• Proven success in lead generation and customer journey optimization.
• Proficiency in data analysis and strategic decision-making.
• Experience with budget management .
• Strong communication and presentation skills .
• Demonstrated leadership and collaboration abilities .
• In-depth knowledge of Fair Housing Laws .

Experience with Google Analytics for tracking website activity.