Position: Marketing Coordinator
Pay Range: $55,723.20-$60,000 Status: Exempt
Last Revised: 09/2025
Definition
The Marketing Coordinator will be responsible for raising community awareness of The Children's Cabinet's mission and programs. This includes further developing and implementing a comprehensive marketing plan with strategies for utilizing media and corporate contacts, website and social media content, advertisements, public service announcements, and media releases. This position reports to the Marketing Manager.
Supervision Exercised: Student interns and community volunteers
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Duties
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Work with the Marketing and Communications Manager and the Fund Development Team to execute a marketing strategy for The Children's Cabinet. Responsible for implementing and ensuring the success of all aspects of this plan.
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Achieve and communicate a thorough understanding of The Children's Cabinet's programs, mission, and strategic priorities.
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Work with Program Directors and other staff to identify and relate compelling stories of need and success, especially to communicate the benefits and impact of giving to The Children's Cabinet.
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Determine and manage The Children's Cabinet's social media strategy, posting timely and interesting content highlighting programs and issues, promoting events, recognizing donors and volunteers, and initiating communication and engagement. (Facebook, Twitter, Instagram, LinkedIn,etc.).
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Represent The Children's Cabinet in public and at outreach events. May include leading building tours and giving informational presentations to local businesses, clubs, and associations (as needed).
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Update and maintain website content to ensure it is current, accurate, and reflects our brand messaging. Includes tracking website analytics, making regular updates, and coordinating content with program directors.
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Coordinate the development and implementation of public service/awareness campaigns (social media, print, radio, television, and billboard).
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Develop a yearlong editorial calendar for a monthly e-newsletter. Create content and graphics for newsletter utilizing Constant Contact for distribution of e-newsletter.
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Manage in-house graphic design projects, coordinate with printing companies and mail houses as needed, and oversee the ordering and inventory of branded materials to ensure availability for events and marketing activities.
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Advise staff in all departments on how to create print and promotional materials that reinforce The Cabinet's brand (style, look, and message). Ensure that organization messages are consistent, accurate, and impactful.
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Support The Children's Cabinet's Fund Development team with fundraising activities, special events, information tables, and public presentations where and when needed.
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Coordinate the implementation of marketing plans, campaigns, and strategies for all departments, events, and third-party fundraising initiatives.
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Coordinate outreach efforts with the Community Outreach Coordinator and take lead on non-programmatic outreach events.
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Assist the Marketing and Communications Manager in managing the annual advertising and marketing budget.
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Perform other duties as assigned.
Minimum Qualifications
Knowledge of
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Strong understanding of digital marketing, content creation, and social media management.
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Proficiency with social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube) and scheduling tools.
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Familiarity with graphic design principles and basic design software (e.g., Adobe Creative Suite, Canva).
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Strong writing, editing, and storytelling abilities.
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Ability to manage website content, communications, and analytics (e.g., WordPress, Constant Contact, or similar platforms).
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Computer programs including Microsoft Word, Excel, PowerPoint, data base programs, etc., and the desire to learn new programs.
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Possess photography and videography skills with an understanding of basic principles for capturing and editing visual content
Ability to
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Develop high-quality, engaging content that aligns with The Children's Cabinet's mission and resoinates with diverse audiences.
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Deliver exceptional customer service in a fast-paced and often sensitive environment.
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Work with various community agency partners to improve access to services.
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Manage large volumes of information, multitask and prioritize effectively in a busy office environment.
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Ability to work evenings and weekends. Some travel required; office visits and/or training.
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Special Requirements
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Bachelor's degree in marketing, communications, journalism, public relations or a related field, or equivalent experience.
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Three- Five of experience in marketing and communications, public relations, or a related field.
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Be able to pass a background check.
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Bilingual a plus.
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Must have a reliable vehicle to get to and from work, events, and errands.
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Must possess a valid Nevada Driver's license, proof of insurance for utilizing personal vehicle for company business, and a clean driving record.
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Must be capable of fulfilling all the physical aspects of the job including but not limited to: being able to lift and carry 50 lbs.; able to walk up and down stairs, repetitive keystroking (initiating and responding to e-mails; typing copy; etc.)
Benefits
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Eligible to receive Cabinet benefits for full-time staff.
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The Children's Cabinet is an equal opportunity employer and encourages persons to apply regardless of their race, sex, sexual orientation, veteran status, color, religion, national origin, age, handicap, familial status, political affiliation or beliefs.
It is the policy of the Children's Cabinet, Inc. that all employees are employed at will of both the employee and the Children's Cabinet.