Lifecycle Marketing Email Specialist, The Faulkner Automotive Group, PA, US

The Faulkner Automotive Group is looking for an enthusiastic, self-motivated Lifecycle Marketing Email Specialist to join our team! Faulkner is a place you can establish a career and grow with the organization. While automotive experience is a plus, it is not required! We provide training to all our employees and offer continued growth opportunities for those that have excellent talent, energy, and ambition to succeed. Faulkner has won a combined 60 Best Places to Work Awards.

Lifecycle Marketing Email Specialist benefits include:

• Top-tier benefits: Medical, Dental and Vision
• 401k with company match
• Paid time off & paid holidays
• Employee discounts
• Employee referral bonuses
• Annual reviews and merit increases

The Lifecycle Marketing Email Specialist will lead the strategy, planning, and execution of email communications across the entire vehicle ownership journey. This role is key in enhancing customer engagement, retention, and satisfaction by delivering timely, relevant messaging. The ideal candidate will be collaborative, data-driven, and customer-focused, with the ability to work cross-functionally and with external partners to improve campaign effectiveness.

Key Responsibilities:

• Plan, curate, and deploy multi-stage email campaigns tailored to pivotal moments in the customer lifecycle
• Audit and optimize existing communications and systems; identify opportunities for improved timing, content, and segmentation
• Design and implement new automated workflows and lifecycle campaigns (e.g., onboarding, service reminders, post-purchase follow-ups, re-engagement)
• Own campaign performance tracking (open rates, click-through rates, conversions, retention) and apply data insights to continuously improve
• Collaborate cross-functionally with marketing, sales, service, and operations teams to align messaging and strategies
• Partner with creative teams, compliance, and third-party vendors to support CRM, service scheduling, and customer engagement efforts
• Serve as a subject matter expert on email best practices, lifecycle communication strategies, and personalization

Lifecycle Marketing Email Specialist Requirements:

• Experience with Salesforce Marketing Cloud preferred
• Strong experience with any Email Service Provider (ESP) is required
• Strong understanding of lifecycle strategy, email best practices, audience segmentation, and personalization techniques

About Faulkner

The Faulkner Automotive Group is a family-owned and -operated automotive group serving Central and Southeastern Pennsylvania with the best vehicles and services. Our dealership group is composed of 31 dealership locations and 23 franchises, making us one of the largest family-run dealer groups in the country.

Faulkner is an Equal Opportunity Employer and a Drug Free Workplace.