Lead, Membership Growth & Strategy, Oura, CA, US

At Oura, our mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within — by creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day.

We are seeking a highly analytical, strategic, and action-oriented leader to serve as the Membership Strategy & Growth Lead at Oura. This person will be the strategic lead for our Membership business, driving the growth and evolution of our model and exploring new levers to scale and monetize sustainably.

You will partner closely with executives and senior leaders across several Oura teams to ensure Oura’s Membership continues to be a durable, flexible platform that deepens engagement, grows lifetime value, and scales with both enterprise and consumer demand.

The ideal candidate can comfortably toggle between shaping strategy at the executive level and rolling up their sleeves alongside teams to execute. Success requires strong business judgment, an ability to connect the dots across functions, and comfort operating in a global, fast-paced, and sometimes ambiguous environment.

We have offices in San Francisco, San Diego and Los Angeles for those who prefer hybrid or office settings. Oura employees in other major cities (like Boston and New York) occasionally gather informally at local co-working locations.

What you will do:

• Shape membership strategy: Define and evolve Oura’s Membership business model across pricing, packaging, add-ons, channels, and business lines, balancing simplicity with future flexibility.
• Drive LTV growth: Develop strategies that deliver compounding value over time through retention-first initiatives, monetization levers, and member-friendly programs.
• Operationalize business design: Translate business objectives into scalable membership programs (loyalty, bundles, international expansion, etc.).
• Lead cross-functional alignment: Partner with Product, Engineering, Marketing, Commercial, Data Science and Analytics, and Member Care teams to ensure the Membership roadmap is delivered and aligned with company goals.
• Measure, forecast, and optimize: Build and own frameworks for measuring membership health (activation, engagement, retention, churn drivers) and forecasting impact of initiatives to inform decision-making.
• Segmentation & personalization: Champion data-driven segmentation and design member journeys that enable personalized experiences and tailored value delivery.
• Explore new horizons: Partner on testing and launching new membership adjacencies and services while ensuring simplicity and trust remain core principles.
• Influence at the highest levels: Act as a visible leader across Oura, shaping membership narrative and strategy at the executive and board level.