Lead Generation Specialist, Finexio, NC, US

Finexio is the leader in AP Payments as a Service, the leading embedded payments approach for business-to-business payments. Finexio simplifies the way businesses process and receive B2B payments by integrating electronic payments and cash flow improvement solutions directly into customers’ accounts payable and procurement software.

Our vision is a world in which finance leaders only have to decide “what” to pay- Finexio’s software seamlessly handles the “how” and the “when”.

We are seeking a results-driven Lead Generation Specialist to focus exclusively on identifying, attracting, and converting high-quality prospects into our sales pipeline. This role is designed for a data-obsessed marketing professional who thrives on hitting lead generation targets and optimizing conversion funnels.

The ideal candidate will own the entire lead generation process from initial awareness through marketing qualified leads, managing multi-channel campaigns, nurturing sequences, and conversion optimization. You'll be responsible for executing digital advertising strategies, creating compelling lead magnets, and implementing sophisticated marketing automation workflows that consistently deliver qualified opportunities to the sales team.

This position requires deep expertise in demand generation tactics, with hands-on experience in email marketing, SEO, targeted ad conversion, content syndication, and marketing automation best practices. You'll work closely with sales to ensure lead quality and conversion rates while maintaining detailed performance analytics and attribution reporting.

Responsibilities

• Campaign Strategy & Execution: Design and launch multi-channel demand generation campaigns across email, social media, and content syndication platforms while optimizing budget allocation and targeting to maximize lead volume and quality within established cost-per-lead parameters.

• Lead Magnet Development & Optimization: Create compelling gated content including whitepapers, webinars, demos, and assessment tools while continuously testing and optimizing landing pages, forms, and conversion paths to improve lead capture rates and reduce acquisition costs.

• Marketing Automation & Nurturing: Build and manage sophisticated lead nurturing workflows, drip campaigns, and behavioral triggers using email HubSpot and Salesforce while segmenting audiences and personalizing content to move prospects through the funnel efficiently.

• Paid Advertising Management: Execute and optimize ad campaigns across Google Ads, LinkedIn, and other relevant platforms while managing budgets, conducting A/B tests, analyzing performance metrics, and adjusting targeting and creative elements to improve lead generation ROI.

• Lead Scoring & Qualification: Develop and refine lead scoring models based on demographic, firmographic, and behavioral data while working closely with sales teams to establish qualification criteria and ensure smooth handoff of marketing qualified leads (MQLs) to sales development representatives.

• Conversion Rate Optimization: Conduct systematic testing of landing pages, forms, calls-to-action, and user experience elements while analyzing conversion funnels to identify bottlenecks and implement improvements that increase lead-to-opportunity conversion rates.

• Performance Analytics & Reporting: Monitor and analyze key metrics including lead volume, cost-per-lead, conversion rates, lead quality scores, and pipeline contribution while creating detailed reports that demonstrate ROI and inform strategic decision-making for campaign optimization.

• Sales & Marketing Alignment: Collaborate closely with sales development and account executive teams to gather feedback on lead quality, refine ideal customer profiles, and optimize lead routing processes while ensuring marketing efforts directly support sales objectives and revenue targets.