General Sales Manager, Route 4 Auto Group, NJ, US

General Sales Manager (CDJR) — New York Metro

We are seeking an experienced General Sales Manager to lead variable operations across two Chrysler-Dodge-Jeep-Ram rooftops in the New York metro market. This high-impact role oversees 4 Sales Managers (including a dedicated Used Vehicle Manager), 3 F&I Managers, 15 Sales Consultants, and the BDC. The GSM works closely with ownership to drive sales growth, manage inventory strategy, and deliver exceptional customer experience.

Key Responsibilities

• Set and execute monthly, quarterly, and annual sales forecasts
• Lead and coach Sales Managers, F&I Managers, and Sales Consultants, delivering weekly, monthly, and quarterly training
• Manage new & used inventory strategy, aging policy, and CPO mix
• Monitor OEM stair-step and retro attainment, adjusting strategy mid-month to hit objectives
• Oversee the communication of incentives and competitive pricing on the website, monitoring competitor offers
• Partner with accounting to manage CIT, titling, and funding speed
• Direct BDC performance and lead handling processes

Key Qualifications

• 5–8+ years progressive general sales manager experience
• Proven success in managing multi-rooftop operations and used-car strategy
• Strong desking, inventory management, and OEM program expertise
• Experience with VinSolutions, vAuto, CDK, and advanced Excel
• Excellent leadership, communication, and coaching skills

Key Metrics

• Sales volume growth & market share
• OEM program attainment (stair-step, retro bonuses)
• Front/back-end PVR & finance product penetration
• Inventory turn & aged inventory
• BDC set/show/sold conversion
• CIT aging & funding speed
• CSI performance