As a B2B Content Strategist, you will be responsible for developing and executing content strategies that align with the company's objectives and drive user engagement. You will collaborate closely with cross-functional teams, including Marketing Communications, Product Marketing Managers, Designers, and Growth Marketers, to create content that meets the needs of our target audience and enhances our customers experience.
Enterprise Content Strategist Responsibilities:
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Develop and implement a comprehensive enterprise content strategy that aligns with Business Messaging priorities for our Enterprise audience and campaigns
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Leverage research to understand our businesses and create content that resonates with them
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Collaborate closely with Marcomms, Research, Campaign Strategists, Channel Owners and Design teams to maintain an editorial calendar to ensure that content is produced and optimized on a consistent basis
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Collaborate with cross-functional teams to ensure that content is optimized for search engines, social media, and other digital channels
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Collaborate on content production and distribution across multiple channels, including website, social media, email, and other digital channels
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Analyze and report on the performance of content using analytics tools while working with the team to test and optimize web copy consistently
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Stay up-to-date with emerging trends and best practices in content marketing and web content strategy
Minimum Qualifications:
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Bachelor's Degree in Business, Marketing or Creative discipline
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8+ years of experience in enterprise content strategy or a related field
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Experience with content management systems (CMS) and analytics tools
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Experience with developing content for demand generation
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Proficient with SEO and social media best practices
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Demonstrated experience of resourcefulness and adaptability in problem-solving
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Demonstrated experience working collaboratively with cross-functional teams while being deadline driven
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$122,000/year to $176,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.