Director of Product, Brij, NY, US

About Us

Brij is a venture-backed, high-growth software startup based in NYC. Our AI-powered platform helps omnichannel consumer brands gain valuable data to "bridge" online and offline audiences to drive revenue across channels. We empower brands like Heineken, Feastables, Momofuku, Health-Ade, Skullcandy, and Gozney with tools that supercharge engagement through warranty registration, sweepstakes, rebates, and more.

We’re a lean, ambitious, and diverse team with a bias toward action and extreme ownership. Our customer-first mindset drives everything we do. We're building the future of omnichannel commerce — and we want you to help lead the charge.

The Role

We’re seeking a Director of Product – AI & Data Applications to own Brij’s product strategy and execution, with a particular focus on building AI-and data-powered experiences across our platform.

This highly technical and strategic role is perfect for someone who has taken products from 0 → 1 and scaled them from 1 → 100, and who thrives at the intersection of generative AI, data infrastructure, and product design .

You’ll set the product vision and build AI-native features that turn customer and product data into differentiated experiences —driving everything from intelligent automation to next-generation consumer insights. You’ll also act as the on-the-road product voice , bringing market feedback and customer stories back into strategy while working closely with engineering, design, marketing, and sales.

What You’ll Do

Vision & Roadmap

• Define the product vision and a rolling 1-year roadmap focused on delivering AI- and data-driven applications that delight customers and create competitive advantage.
• Lead quarterly planning and ensure long-term strategy is aligned with execution.
• Build transparent communication flows across engineering, go-to-market, and customer-facing teams to keep everyone aligned.
• Foster a strong product culture that is user-centric, data-informed, and AI-forward.

Customer & Market Insights

• Lead qualitative interviews and quantitative research to uncover customer pain points, opportunities, and product benchmarks (e.g. rebate performance ).
• Turn customer and product data into marketing stories, best-practice guides, and insights for AI-powered features.
• Conduct competitive analysis to identify opportunities for differentiation in AI and data capabilities.

Go-to-Market & Sales Enablement

• Serve as the on-the-road product voice in sales calls, customer meetings, and industry events.
• Partner with marketing to refine positioning and messaging , and create sales enablement content, training, case studies, and testimonials .
• Build and nurture a customer community to share wins, feedback, and advocacy around Brij’s AI and data innovations.

• Product Delivery & Scaling
• Work closely with engineering and design to deliver impactful AI- and data-centric features from concept to launch.
• Write clear product requirements and technical specs, ensuring speed, quality, and scalability.
• Drive post-launch scaling and optimization to ensure performance, reliability, and long-term value.
• Define and track KPIs that align product outcomes with business goals, including metrics specific to AI adoption and data usage.

• Thought Leadership & Technical Direction
• Build in public by posting on LinkedIn and other channels, sharing product updates, AI/data breakthroughs, and customer success stories.
• Act as the technical voice on architecture, API strategy, machine learning opportunities, and infrastructure decisions that power AI features.
  

Who You Are

You’re a strong fit for this role if you have:

• 10+ years of product management or product leadership in high-growth SaaS or B2B, ideally in retail or e-commerce tech
• Proven success taking products 0→1→100 and scaling product processes that drive impact
• Strong technical foundation (CS/engineering degree or equivalent experience) with fluency in APIs, scalability, and architecture
• Deep background in AI and/or data is a major plus —experience building AI-native products, leveraging machine learning, or turning large datasets into actionable insights will set you apart
• Skilled communicator and storyteller who can bridge technical and commercial teams, influence executive stakeholders, and inspire action
• Customer-obsessed and highly analytical, with a track record of using data to guide decisions and craft marketing narratives
• High EQ leader who thrives on ownership, action, and cross-functional collaboration while fostering a strong product culture
  

Why Join Brij?

• Impact: Lead product innovation in AI and data within a fast-growing category with top-tier customers
• Growth: Work directly with Brij’s founders and leadership team
• Flexibility: Hybrid work model with NYC HQ access
• Compensation: Competitive salary, equity, and benefits
• Culture: High-ownership, low-ego, customer-obsessed team

 $160-210K + equity + benefits annually, depending on experience, location, and market dynamics. At Brij, we’re committed to transparency and fairness in our compensation practices. The range listed reflects the expected base salary for this role. Final compensation may vary based on factors such as your experience, skill set, and where you live. This role may also be eligible for additional compensation, including performance incentives, equity, or benefits as applicable.