Director of Finance And Operations, Better U, CA, US

Location: 8921 Sunset Blvd, Los Angeles, CA (Fully In-Office)

Website: www.betterucare.com

Better U is a fast-growing telemedicine startup revolutionizing mental health care through affordable and innovative treatments. We are seeking a driven, highly organized professional to join our team in our vibrant West Hollywood office. This is a unique opportunity to be part of a scrappy, fast-paced environment where you'll play a pivotal role in scaling operations, driving success, and fostering innovation.

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Key Responsibilities

Financial & Strategic Leadership

• Create and present financial and tax strategy recommendations to the CEO.
• Oversee comprehensive financial operations including planning, budgeting, forecasting, modeling, reporting, cash flow, working capital, audits, and compliance.
• Ensure strict adherence to healthcare regulations, insurance, billing, credentialing, and related financial controls.
• Prepare accurate financial statements, invoices, and reports.
• Partner with executive leadership to define organizational strategy and translate objectives into actionable operational plans.
• Advise on company capitalization, MSO/PC structure, and investment strategies; manage board and investor communications.

Team & Operations Management

• Manage and inspire a multidisciplinary team of 100+ professionals, including clinical and administrative staff, to execute against organizational goals and KPIs.
• Lead company-wide operational excellence initiatives across workflows and cross-functional projects.
• Build and nurture a culture of high performance, collaboration, and proactive problem-solving.

Insurance Credentialing & Compliance

• Build and implement Better U’s insurance credentialing infrastructure from the ground up, including technology/platform selection, staff training, payer/provider enrollment, and compliance.
• Serve as executive owner for payer participation processes that unlock reimbursement and fuel rapid growth.
• Prioritize quality assurance, patient safety, ethical integrity, and client experience in all areas of financial and operational oversight.
• Leverage expertise in telehealth, healthcare insurance, billing, credentialing, and compliance to optimize revenue cycle and efficiency.

Revenue Growth & Performance

• Develop and track KPIs to monitor organizational performance and optimize revenue streams across clinical and administrative domains.
• Drive growth, scalability, and expansion initiatives through strategic planning and execution.

Project Management & Technology Vision

• Champion major projects, including new service implementations, technology upgrades, and system integrations.
• Partner with IT/tech leads to ensure security, interoperability, and privacy standards (HIPAA, PCI, etc.) are maintained.
• Foster a data-driven culture by leveraging analytics and dashboards to inform leadership decisions.

Vendor, Partner & Stakeholder Engagement

• Manage key relationships with vendors, payers, technology partners, and enterprise clients.
• Lead or support B2B sales initiatives and employer/health plan partnerships.

Qualifications

• Must have direct experience managing a team of 100+ employees in healthcare or telehealth.
• 7–10 years’ finance experience with strong financial acumen (modeling, forecasting, compliance).
• 10+ years’ experience in operations management, financial leadership, or startup environments.
• 5+ years’ expertise in insurance, billing, credentialing, and compliance.
• Knowledge of MSO/PC structures strongly preferred.
• Proven success in strategic planning, KPI management, revenue growth, and scaling operations.
• Strong finance-based analytical skills.
• Bachelor’s degree in finance, business, health administration, or related field (advanced degree or CPA/MBA a plus).
• Excellent leadership, communication, and organizational skills with a hands-on, collaborative mindset.
• Proficiency in project management tools (Asana, Monday, Jira, Trello, Salesforce, Gohighlevel), CRM, and analytics platforms.
• Experience leading technology-enabled transformation, ideally in mental health or digital health startups.

What We’re Looking For

• A scrappy self-starter who thrives in high-pressure environments.
• A hands-on leader who rolls up their sleeves to get things done.
• Accountability and integrity at the core of every decision you make.
• Someone who inspires their team while holding them accountable for results.
• A forward-thinker who anticipates challenges and stays two steps ahead.
• Passion for mental health innovation and alignment with Better U’s mission.
  

Why Join Better U?

At Better U, you’ll be part of an impactful mission to make breakthrough mental health treatments accessible for all. We offer:

• A dynamic startup culture where your contributions have direct impact.
• Opportunities for career growth as we scale nationally.
• A collaborative team that values innovation, compassion, and excellence.
• Competitive pay reflecting your skills and experience.

If you're ready to take on this challenge and grow alongside us, apply today!

Please send an email to careers@betterucare.com with salary expectations, resume, and CV.