Digital Marketing & E-Commerce Executive, Scarlett Poppies, NY, US

Job Description

Dubai, UAE — applicants MUST be willing to relocate


About Scarlett Poppies

Scarlett Poppies is a Dubai-born brand, crafted with care in India, creating resort and ready-to-wear collections that celebrate craftsmanship, culture, and creativity. Every piece tells a story — woven from heritage techniques, natural fabrics, and timeless femininity.


As we continue to grow, we’re looking for a Digital Marketing & E-Commerce Executive to join our team in Dubai. This role sits at the heart of our creative and digital world: part storyteller, part strategist, and part problem-solver. We’re looking for someone who doesn’t just follow trends but brings fresh ideas to the table, goes the extra mile, and always finds a way forward.


What You’ll Do

Your mission is to bring Scarlett Poppies’ digital presence to life — combining creativity, precision, and a strong commercial mindset.


  • E-commerce management: Own our Shopify site end-to-end — product uploads, merchandising, navigation, CRO, and ensuring a seamless shopping experience.
  • Customer journey: Shape a path that inspires at every step, from discovery to checkout.
  • Campaigns & launches: Run site updates, collection drops, and promotions that are beautifully aligned with our aesthetic.
  • E-commerce performance: Drive Scarlett Poppies’ online sales growth by hitting defined monthly, seasonal, and yearly sales KPIs. Continuously optimize for higher conversion, stronger AOV, and sustainable growth month on month.
  • Data-driven insights: Track traffic, conversions, bounce rates, and other metrics; test and implement improvements that elevate performance.
  • Digital assets & content: Create landing pages, banners, visuals, reels, lookbooks, and stories that uplift sales and storytelling.
  • Social media: Manage the content calendar across IG, TikTok, and YouTube with engaging, on-brand posts.
  • Content capture: Shoot and edit BTS, styling clips, and product details to enrich storytelling.
  • Ads & growth: Partner with the Marketing Manager and agency on performance-driven ad concepts.
  • Innovation: Explore tools, trends, and AI-powered solutions to sharpen efficiency, creativity, and performance.
  • Brand guardianship: Keep the Scarlett Poppies voice and aesthetic consistent across all digital touchpoints.


Who You Are

  • You have 3–5 years’ experience in a similar role in fashion, ideally in luxury or premium brands.
  • You know Shopify inside-out and are confident running e-commerce end-to-end.

·      You’re results-driven — equally excited by beautiful content and strong sales performance. You understand the numbers and are motivated by hitting goals and growing them season after season.

  • You’re creative with a strong eye for detail — from visuals to storytelling.
  • You bring a portfolio that balances artistic sensibility with marketing-driven storytelling.
  • You’re fluent in Adobe Creative Suite and comfortable with photography/video workflows.
  • You’re hardworking, solution-oriented, and always go the extra mile.
  • You understand growth metrics and testing methodologies.
  • You’re tuned into trends across Instagram, TikTok, and YouTube.
  • You’re organized, proactive, and thrive in a fast-moving environment.
  • You’re passionate about style, culture, and craftsmanship.
  • Ideally, you’ve lived abroad or experienced international environments — curious, adaptable, and open-minded.
  • Most importantly: you’re excited about moving to Dubai and being part of a growing, global brand.


Why Join Us

  • Competitive salary & health insurance
  • Dynamic, creative, international team
  • Exclusive employee discounts on Scarlett Poppies
  • Real influence on the creative direction of a growing global brand
  • Career growth opportunities as we expand internationally


How to Apply


Send your CV + portfolio to info@scarlettpoppies.com with the subject line:


  • “Digital Marketing & E-Commerce Executive — Application”
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