Digital Demand Manager, USA Simpro Software Ltd., CA, US

First Things First - What We Can Offer You

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Home Office Allowance
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
• Talent Referral Program – get rewarded for referring a friend to join our team!
• Flexible work environment
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
• Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers

The Job

The Digital Demand Manager will be instrumental in pioneering and executing the digital growth strategy, focusing on exploring and launching innovative demand channels across paid media and emerging digital platforms to drive high-quality lead acquisition, engagement, and conversion..

What You’ll Do

• Lead the exploration and implementation of new digital demand channels, including emerging ad platforms, publications, Connected TV (CTV), and other innovative opportunities to reach target audiences.

• Develop and execute targeted multi-channel campaigns across paid search, paid social, display, and new digital channels that align to the buyer journey and support market expansion.

• Analyze and report on campaign performance across all digital platforms, generating actionable insights and making recommendations to improve pipeline velocity, lead quality, and ROI, with a focus on rapid market growth.

• Support paid media strategy execution (PPC and paid social) through agency partners, focus on strategic oversight and identifying new opportunities.

• Conduct A/B testing and leverage data analysis to continuously optimize lead generation and engagement efforts, particularly in nascent channels.

• Stay current with demand generation best practices, marketing technology trends, and innovative digital advertising solutions.

• This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.

What You’ll Bring

• Strong experience in exploring and launching new digital advertising channels.

• Familiarity with the trades and B2B SaaS marketing concepts.

• Solid understanding of diverse paid digital marketing channels (Google Ads, LinkedIn Ads, programmatic, CTV, etc.) and their potential to drive demand generation.

• Highly analytical, with experience interpreting complex data sets to inform campaign strategy and reporting for market penetration.

• Demonstrated success in driving growth in less mature markets through innovative digital strategies.

• Exceptional project management and organizational skills, with the ability to prioritize and drive multiple initiatives forward.

• Excellent collaboration and communication skills, comfortable presenting insights and recommendations to leadership.

• Growth mindset with a passion for testing, learning, and optimizing marketing strategies in a fast-paced environment.

Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:

We Are One Team

We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.

*Please note, no agencies will be accepted in the recruitment of this role. Remote positions are only open to candidates residing in AL, AZ, CA, CO, FL, GA, HI, IL, IN, KY, MA, MN, MO, NC, NJ, NM, NY, OH, OR, PA, RI, SC, TX, UT, WA. Due to legal, tax, and business considerations, we are unable to hire outside these locations at this time. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.