Content Specialist, LifeMD, NY, US

About us

LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all. Focused on both treatment and prevention, our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns. 

To support our expanding patient base, LifeMD leverages a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, a 22,500-square-foot affiliated pharmacy, and a U.S.-based patient care center. Our company — with offices in New York City; Greenville, SC; and Huntington Beach, CA — is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts, we're united by a shared mission to revolutionize healthcare. Employees enjoy a collaborative and inclusive work environment, hybrid work culture, and numerous opportunities for growth. Want your work to matter? Join us in building a future of accessible, innovative, and compassionate care.

About the role

The Content Specialist will be responsible for creating, copyediting, and/or managing the publication of content across various platforms and/or mediums such as: promotional ads, web pages, PR/IR materials, customer support and clinical messaging, and customer-facing applications. The goals of the content manager are to 1) engage and educate audiences, 2) build brand trust and awareness, and 3) drive conversions – all through creating and/or ensuring effective and high-quality content.

Key Responsibilities

• Managing content creation workflows, including content ideation, production, editing, building, and posting live
• Working closely with content creators, medical reviewers, designers, developers, and other key stakeholders to ensure that the content produced meets LifeMD’s standards for quality, accuracy, voice, and compliance
• Thoroughly proofreading written content for grammatical errors, suggesting revisions for readability, and verifying program details, medical references, cited statistics/sources, etc. to ensure accuracy
• Regularly performing quality assurance on patient-facing messaging, materials, and applications; proactively surfacing and acting on errors and opportunities
• Editing and posting content within digital platforms and managing workflows of approval and publication
• Playing a crucial role in ensuring that LifeMD’s content is effective, impactful, on-brand, and aligned with business priorities and goals
• Analyzing content performance and conversion metrics to identify opportunities for improvement, and adjusting strategies accordingly
• Staying up-to-date on company products and services, industry trends, competitor activity, and best practices for content creation and distribution