Consumer Insights Researcher, QVC, Inc., US

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The Opportunity

The Consumer Insights Researcher will work with the Sr Manager Consumer Insights to apply basic and advanced research solutions to support HSN and QVC corporate-wide programs and our needs of multiple teams that could include Marketing, Merchandising, Customer Experience, Digital, and Programming. You will focus on gathering insights from primary research and compiling industry trends from secondary data to inform strategic plans and tactical programs. This is a hybrid position in West Chester, PA.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your Impact

• Collect and analyze data to help us understand market trends, consumer behavior, and industry dynamics
• Help design and implement qualitative and quantitative research methods including surveys, interviews, and focus group studies to gather data on consumer preferences and market conditions
• Analyze customer feedback data from other internal data sources including staff input, online feedback, product reviews, and social media content
• Monitor external sources such as business news, government economic data and other market factors to anticipate threats or opportunities for our long-term business strategy
• Track consumer behavior, market shifts, and emerging technologies to forecast future market trends and sales
• Synthesize primary and secondary research, looking for patterns, trends, and opportunities in the market. Translate data into comprehensive reports, presentations, and visual aids
• Work with teams to understand research needs and deliver data-backed insights to support business strategies
• Collaborate with Consumer Insights team members and other research and reporting teams on complex projects
• Help create ad-hoc and ongoing reports using Excel, PowerPoint, and Tableau
• Help develop reporting on important metrics to improve the customer experience
• Participate in communicating research results to business stakeholders
• Keep up to date with current research trends, methodologies, and industry-specific challenges to ensure research relevance

What You Bring

• BA/BS in Marketing, Economics, Psychology, Sociology, Analytics, Mathematics, Statistics, or related field with Master's degree preferred
• Minimum Experience: 5+ years related work experience in Retail, Market Research, or related field with analytical and business background
• Experience with MS office suite (PowerPoint, Excel)
• Knowledge of research methodologies and statistical techniques
• Understanding of data extraction and analysis tools including Clarabridge, Tableau, SQL, SAS, and Oracle
• Experience with unstructured data analysis, including text analytics
• Experience with different statistical methods
• Experience with secondary sources and use of secondary survey research
• Experience synthesizing different data sources
• Experience in presentation of results and translation of complex findings into layman's terms

Remote work is not permitted in NYC at this time.

#LI-Hybrid #LI-LC4

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! 

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance. 

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