Business Development Manager - Luxury On Trade & Independent Retail, Master of Malt, GB

Senior Partner Manager - Luxury On Trade & Independent Retail

We're a multi-award-winning drinks and technology start-up on a mission to disrupt the drinks industry.

We're re-imagining online drinks retail from the ground up, using cutting edge technology and fanatical customer service to build a company we want to be customers of and create unexpected delight as we help people explore, buy and enjoy high end whisky and other spirits.

In everything we do, we are disruptive innovators; it is baked into our DNA to challenge orthodoxy and received wisdom wherever we find it.

The role:

As a commercially astute and strategically minded individual, you’ll cultivate and expand key Luxury On-Trade accounts across central London, fostering strong brand relationships and driving success. You will also lead the distribution and growth of Maverick Drinks’ brand portfolio within the luxury and independent retail channels, acting as a consultant to the trade and guiding customers on their craft spirits journey.

Primary tasks and responsibilities

• Drive and evolve the luxury On-Trade and independent retail strategy in line with Master of Malt Trade and Maverick Drinks’ broader objectives.

• Develop and implement joint business plans to exceed growth targets within the luxury channel.
• Oversee all commercial elements, including forecasting, A&P investment, and ensuring marketing activity delivers strong return on investment.
• Apply category knowledge in craft and fine spirits to provide actionable insights, support ranging decisions, and elevate brand presence.
• Increase distribution, visibility, and rate of sale for the Maverick Drinks core range, using key listings to unlock further portfolio opportunities.
• Manage and grow luxury On-Trade accounts in central London, fostering strong relationships and delivering consistent brand performance.
• Act as an eCommerce consultant for specialist luxury and independent retailers, driving customer profitability and strategic growth.
• Collaborate with internal teams, including brand ambassadors, to deliver impactful training on product, brand, and category that adds value for trade partners.
• Identify and develop new opportunities within your account base, creating compelling category-led propositions tailored to the craft spirits sector.
• Represent the brand at industry events and trade shows to build relationships, influence key stakeholders, and unlock new business opportunities.