Brand Activation Specialist, TP-Link Systems Inc., CA, US

About Us    

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.   

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.    

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.    

Overview 

The Brand Activation Specialist will lead the planning and execution of all marketing events, trade shows, and in-person experiences. This person will be the primary driver of our brand's presence in the physical world, creating memorable and impactful activations that connect with our target audience. They will be responsible for everything from initial concept and planning to on-site execution and post-event analysis. 

Key Responsibilities 

• Plan and Execute Events: Own the end-to-end planning and execution of all in-person marketing events, including trade shows, conferences, and community activations. This includes managing logistics, timelines, vendor relationships, and budgets. 

• Create Engaging Experiences: Develop creative concepts and strategies for events that effectively communicate our brand message and engage attendees. You will be responsible for ensuring our presence is not only professional but also captivating. 

• Manage Logistics and Vendors: Serve as the main point of contact for all event-related vendors and partners, from booth designers and audiovisual crews to event coordinators and caterers. 

• Coordinate with Internal Teams: Work closely with the marketing, sales, and product teams to ensure event goals align with broader business objectives and that our on-site teams are well-prepared. 

• Measure and Report on Success: Track key performance indicators for each event, such as lead generation, brand sentiment, and ROI. You will also be responsible for creating post-event reports and providing insights to inform future strategies.