B2B Marketing Manager, Dario, NY, US

Job Description

At Dario, Every Day is a New Opportunity to Make a Difference.

We’re on a mission to power the behavior change that drives better health. We’re looking for a Marketing Manager who is eager to take ownership, think creatively, and drive impactful marketing initiatives to drive new growth for Dario. If you thrive in a fast-paced environment, love solving problems, and are excited to be a part of shaping the future of digital health, we’d love to hear from you.

Dario is seeking a results-oriented B2B Marketing Manager with ~4 years of experience to drive go-to-market execution , demand generation , and brand stewardship . This individual will play a key role in building awareness and accelerating adoption among payers, employers, consultants and channel partners

Responsibilities

Campaign Execution & Optimization

  • Plan, execute, and optimize integrated B2B marketing campaigns across email, social media, events, webinars and thought leadership content syndication.
  • Develop targeted messaging for payers, employers, consultants and channel partners.

Demand Generation & Pipeline Growth

  • Partner with sales to build programs that generate qualified leads and shorten sales cycles.
  • Own MQL production and pipeline value contribution KPI’s.

Content Development

  • Create compelling collateral (case studies, white papers, pitch decks, etc.) tailored to market segments.
  • Translate solution components and features into buyer-centric value propositions.

Market Insights

  • Conduct competitive/market research on digital health therapeutic competitors and payer/employer dynamics.
  • Capture customer feedback and market signals to inform positioning and campaign refinement.

Events & Thought Leadership

  • Support conference and webinar strategies with opportunities to showcase expertise and build brand credibility.
  • Fuel thought leadership content production and amplify executive/customer voices through digital channels, earned media and speaking opportunities.

Cross-Functional Collaboration

  • Work closely with sales, product and customer success teams to align marketing with business objectives.
  • Support sales enablement with tools and training materials.

Requirements:

  • 4 year's experience in B2B healthcare marketing in digital health products and services.
  • Strong understanding of risk-bearing entity (payors, self-insured employers, etc.) market dynamics and healthcare solution adoption decision-makers.
  • Demonstrated success running demand gen campaigns and measuring ROI.
  • Excellent communication skills with ability to write, generating on-brand, persuasive content.
  • Experience with HubSpot marketing automation, Salesforce CRM and other related platforms.
  • Creative, highly detail-oriented and comfortable working in a fast-paced, entrepreneurial environment with multiple priorities.
  • DarioHealth promotes diversity of thought, culture and background, which connects the entire Dario team. We believe that every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. We are passionate about building and sustaining an inclusive and equitable working and learning environments for all people, and do not discriminate against any employee or job candidate. ***
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