B2B SaaS Growth Marketing Manager (Mid-Senior, Remote), Keragon, GR

We are looking for a Growth Marketing Manager with solid B2B SaaS experience, who can take ownership of both strategy and execution. You will be responsible for driving scalable, measurable demand generation, improving funnel conversion, and optimizing acquisition channels. You will work cross-functionally with product, sales,customer/partner success, and analytics to deliver growth metrics (leads, pipeline, revenue retention, expansion).

This is not a junior role - you will be expected to operate autonomously, make data-driven decisions, and define experiments. You should have experience growing a SaaS product in a B2B context, and be ready to contribute both high-level strategy and hands-on execution.

About Us:

Keragon is a HIPAA-compliant, no-code automation platform revolutionizing healthcare operations. We empower healthcare organizations to seamlessly connect diverse systems and automate tasks like appointment scheduling, patient intake, and billing—eliminating the need for coding.

Backed by leading U.S. investors and driven by a team of 2nd-time entrepreneurs and product experts, our mission is to democratize the automation of healthcare workflows. As we experience rapid growth, we’re expanding our team with top talent to help us achieve this vision.

Key Responsibilities:

• Define, plan and execute growth strategies across the user acquisition funnel (awareness → free trial or demo → customer), targeting B2B buyers.
• Own and optimize multiple paid & organic channels: e.g., content marketing, SEO, paid search (Google, Bing), paid social (LinkedIn, Facebook), ABM, referrals, partnerships.
• Set growth targets (leads, MQLs, SQLs, PQLs, trial conversion, demo conversion, revenue growth), monitor performance, run marketing experiments (A/B test landing pages, messaging, offers, creatives) to improve conversion and reduce acquisition costs.
• Develop, test, and refine messaging, positioning and value propositions based on customer insights, competitive intelligence, and market research.
• Work with product and engineering to improve onboarding, activation, retention metrics; own lifecycle marketing (email / drip campaigns, customer journeys, re-activation) to maximize LTV.
• Own or collaborate (with external stakeholders) on content strategy: blogs, whitepapers, case studies, webinars, etc., to build thought leadership, drive SEO, and generate leads.
• Collaborate closely with Sales to define ideal customer profiles (ICPs), create account-based marketing (ABM) programs, support lead handover process, and ensure marketing contributes meaningfully to pipeline and revenue.
• Track, measure, and report on key metrics (CAC, LTV, churn, MRR expansion, activation, retention) and provide insights / recommendations; use analytics tools and dashboards.
• Budget management: propose, manage and optimize budgets; ensure ROI on marketing spend.