Assistant Brand Manager, Green Thumb Industries (GTI), IL, US

The Assistant Brand Manager will be responsible for supporting brand and product development, packaging, trade & consumer promotions and advertising of GTI-owned brands. As an Assistant Brand Manager at GTI, you will bring your moxie and enthusiasm to market new products in our emerging industry and will work collaboratively & cross-functionally with business development teams, sales, supply chain, and external partners to drive key initiatives and deliver results. Bring your consumer-minded marketing with premium brands and help us make it happen! Responsibilities include supporting the Brand Manager in strategic development and execution of brand plans including new product launches, line extensions and brand restages by working with cross functional teams; partnering with Brand and Senior Brand Manager to track brand forecasts, brand health, and brand marketing expenses including advertising and consumer promotions; assisting Senior Managers and marketing team to develop brand promotions and coordinate national and local brand promotions and events; working with field marketing, sales team, and Senior Managers to ensure execution of strategies and tactical plans for sponsored events and industry functions; contributing to sales presentations and marketing materials; supporting social media plans; maintaining brand website and content creation; managing trade-focused tools and platforms; managing imagery and product descriptions for internal and external menus. Qualifications include a Bachelor’s degree in Marketing, Business, Management, or related field; relevant brand marketing experience in CPG industry is a plus; proficiency in Microsoft Office; strong organization, project management, writing, presentation and communication skills; ability to work in cross-functional teams; passion for the cannabis industry. Additional requirements include passing background checks and compliance with legal/company regulations. The pay range is competitive and based on experience, qualifications, and/or location. Positions may be eligible for a discretionary annual incentive program.